Taking a step back to take a step forward

Are we as designers now depending on using a computer to do the work for us?

As a team in the studio we often have discussions on how we can give a greater service to our clients, how we can make life ‘easier’ and more productive between the clients and us. One of the issues we seem to come across quite often is portraying our ideas over to the client using scamps.

In previous jobs we have only supplied simple line drawings accompanied with a blurb about what our ideas are. Yes, this sometimes gets agreed first time, with the client getting the ‘idea’ straight away, but often the process takes longer than it really should. Once the idea is approved the client will often not see what the advert or campaign will really look like until the final piece, thus meaning the client could feel unsatisfied and the process may have to start again.

Our idea was to take a step back from the computer, and to create a personal hand drawn, finished scamp (as seen in the image below) using colour and detail, so that the client would get a real image of what the final piece would look like.

Scamping in progress

Using this technique is helping the process from getting the initial idea to the client, to the final piece, easier. The client is happy as they can see we are putting the effort in straight away from the initial ideas, and for our benefit we now have finished scamps that we can take to show potential new clients how hard we work for our current ones.

Final piece

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2 Comments

Filed under art direction, branding, graphic design, logos, Presentation, Scamp, Uncategorized

2 responses to “Taking a step back to take a step forward

  1. great article

    I read a few topics.

    thank you for all

  2. Julie

    Hi, I think this is a great idea, as an account handler, it’s difficult to get ideas across to clients when they are quick sketches, so when I get something like a marker visual to present, it’s a real treat and makes my job a lot easier! Nice idea!

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