The question here is…do you need to fancy up a logo to have a lasting impression on the audience that it is aimed at?
My personal opinion is no…simplicity is the key.
Take for example a recent logo, uploaded by the Big Idea team. Now on Logo of the Day.
This logo is a ‘logo of the day award winner’ and just shows how a simple logo with a slight hidden message can still be appreciated by the public in today’s modern society.