Category Archives: Uncategorized

Taking a step back to take a step forward

Are we as designers now depending on using a computer to do the work for us?

As a team in the studio we often have discussions on how we can give a greater service to our clients, how we can make life ‘easier’ and more productive between the clients and us. One of the issues we seem to come across quite often is portraying our ideas over to the client using scamps.

In previous jobs we have only supplied simple line drawings accompanied with a blurb about what our ideas are. Yes, this sometimes gets agreed first time, with the client getting the ‘idea’ straight away, but often the process takes longer than it really should. Once the idea is approved the client will often not see what the advert or campaign will really look like until the final piece, thus meaning the client could feel unsatisfied and the process may have to start again.

Our idea was to take a step back from the computer, and to create a personal hand drawn, finished scamp (as seen in the image below) using colour and detail, so that the client would get a real image of what the final piece would look like.

Scamping in progress

Using this technique is helping the process from getting the initial idea to the client, to the final piece, easier. The client is happy as they can see we are putting the effort in straight away from the initial ideas, and for our benefit we now have finished scamps that we can take to show potential new clients how hard we work for our current ones.

Final piece



Filed under art direction, branding, graphic design, logos, Presentation, Scamp, Uncategorized

The real world but not as we know it…..

The real world, but not as we know it. The film industry has a great influx of new digitally mastered films, with the likes of Transformers being a massive hit. There are more masterpieces in production, so I thought I would examine a few, that I think look amazing.

Tron: Legacy

Tron Legacy is a contemporary version of the ’80 cult classic’. The Big wigs in Hollywood have now made a more slick and finished version and it looks awesome. I’m not too sure of the plot, but as you can see from the trailer, the graphics will definitely impress.





Alice in Wonderland

The genius that is Tim Burton has re-made this Disney classic. It follows the familiar, weird, and wonderfull style of other Tim Burton films i.e. Beatlejuice? If you’re looking for an all round ‘realistic but surreal’ graphic set-up then this is one to see.



There is news of a new Toy Story film coming out early next year, so let’s hope it gets here sooner rather than later.

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Filed under branding, graphic design, Uncategorized, Video

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