Is twitter going in the right direction with it’s new branding?

I have recently noticed that twitter have a new brand to go with it’s home page.

In my opinion they seem to be going in the right direction. They no longer have a simple stock shot to represent it’s almost ‘cult’ following, it now has it’s own voice, ‘so to say’. The new twitter bird is quirky and cool and sits well on the beautifully designed background, it is a fun and engaging homepage that suits the masses of the different backgrounds we all have on our own profiles.

Mashable go indepth on this subject and it is worth a read.

Twitter has become a world wide brand that reaches out to a huge audience, which has never happened before with the likes of Facebook, Bebo and Myspace.

With this new branding element, it shows that they are putting in the effort to keep it that way. As the mashable link says, Twitter was originally just to show your friends what you were up to, it is now a tool that can be used for business, pleasure and lots more!

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